All One Big Happy Hustle

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Thanks to a couple of my favorite bloggers*, I’ve been thinking about the “side hustle” lately. Seems the popular term for side job has shifted from “gig” to “hustle,” and with it, comes a more pejorative connotation.

Let’s start here: once upon a time, when graduating with my MFA in Creative Writing, I learned of an opportunity to do part-time contract work in internal communications—for the credit card company headquartered nearby. Not for a hip advertising firm. Not even for a nonprofit with a compelling cause. Nope, this job would require clocking in and out for the Fortune 500 company sometimes referred to around town as “the devil.”

Internal communications for the devil meant digesting leadership meeting notes on risk management and summarizing and synthesizing said notes into digestible PowerPoint presentations. (Oh, the myriad PowerPoint presentations!) And then came the fun of organizing the presentation highlights into multi-colored graphs on oversized Excel spreadsheets that required a special printer. This job was the opposite of every vision I’d had of my post-school self, teaching creative this and creative that.

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